Social media can be your best friend when generating traffic to your website. It’s not just useful for building a following, but it can also help you generate traffic on a paid basis. The key is using platforms your target audience will likely use, such as Facebook, LinkedIn, and YouTube. You can also use a compelling description to tease visitors.
Create unique content:
One of the key strategies for generating organic traffic on your website is to create engaging content. This will attract more organic traffic, social media shares, and better search rankings. However, most people are struggling to come up with unique content. That’s because Google’s panda and penguin algorithm updates have weeded out the low-quality content and raised the bar for users.
Use long-tail keywords:
Using long-tail keywords, you can boost your marketing efforts and attract high-quality traffic. This technique helps you create pages for your website that target long-tail keywords. To begin using long-tail keywords, start by identifying your niche. You can filter your keywords using vocabulary, location, activities, and services.
Use social sharing buttons:
Social sharing buttons can help increase your organic traffic, but they can also slow down your website. Slow-loading websites are less user-friendly and less sustainable. This is why using social sharing buttons on your website should be done carefully. You can use sustainable web design techniques to minimize the impact of social buttons. You should test where to place your social sharing buttons on your website by A/B testing various locations. You can also track the traffic generated by social media sharing buttons.
Fix broken links:
Broken links can significantly negatively impact the overall ranking and traffic of your website. These broken links are often displayed as “not found” sections in search engine results. Fortunately, there are ways to resolve broken links on your site for good. One simple way is to delete old and inactive links and replace them with new, working ones.
Link building is an integral part of SEO, and HARO is an effective way to build high-quality, relevant backlinks. Since Google’s page rank algorithm factors in a site’s backlink profile, creating quality links using HARO can greatly improve your website’s search engine ranking and visibility.